Nicobar x Vahdam
A home collection that began with a CEO's travels and ended with a cult product, a brand collaboration, and a campaign built around the art of hosting.
A home collection that began with a CEO's travels and ended with a cult product, a brand collaboration, and a campaign built around the art of hosting.
Creative Strategist and Graphic Designer
Nicobar is a New Delhi-based lifestyle brand — a sister label to Good Earth — rooted in contemporary interpretations of Indian culture. Known for its sustainable approach to craft and its distinctive design voice, Nicobar produces seasonal collections across apparel, home textiles, and décor that bridge heritage making traditions with modern living.
Nicobar is a New Delhi-based lifestyle brand — a sister label to Good Earth — rooted in contemporary interpretations of Indian culture. Known for its sustainable approach to craft and its distinctive design voice, Nicobar produces seasonal collections across apparel, home textiles, and décor that bridge heritage making traditions with modern living.
Nicobar is a New Delhi-based lifestyle brand — a sister label to Good Earth — rooted in contemporary interpretations of Indian culture. Known for its sustainable approach to craft and its distinctive design voice, Nicobar produces seasonal collections across apparel, home textiles, and décor that bridge heritage making traditions with modern living.
The goal was to build a cohesive home textile and décor collection that felt specific to Kashmir — not a generic "Indian craft" gesture, but something that captured a particular landscape and a particular way of life. The flora and fauna of the region became the primary visual vocabulary. Every illustration in the collection was hand-painted and hand-sketched by me — then developed into repeat patterns, colorways, and motifs across textiles and décor.
The goal was to build a cohesive home textile and décor collection that felt specific to Kashmir — not a generic "Indian craft" gesture, but something that captured a particular landscape and a particular way of life. The flora and fauna of the region became the primary visual vocabulary. Every illustration in the collection was hand-painted and hand-sketched by me — then developed into repeat patterns, colorways, and motifs across textiles and décor.
To launch the collection, I curated a summer brunch experience — a styled gathering that put all the products in context, showcasing the art of hosting and sharing a meal. The campaign brought the brief full circle: spring in the mountains, rendered in a real table setting, in real light, with real food.
Beyond the textile collection, I identified an opportunity to develop a new product category entirely: a tea storage box designed for the home. The insight came from the research: Kashmiri culture has a centuries-old relationship with tea — Kahwa, noon chai, the ritual of preparing and sharing tea with guests.
